From the homeowner's form to your phone
The homeowner asks
They pick the kind of job, give their postcode, first name and mobile, and can add an email and a message. There is no photo upload on the form.
We match the job
We check the mobile number is real, and automated tools read the message and work out how big the job is. It is then shown to plumbers who do that kind of job, cover that postcode and hold a licence for the work.
The job reaches you
A text tells you about it: the kind of job, the suburb and the homeowner's first name. You take it through Blufire's lead system, and the first plumber to do so gets the homeowner's mobile, email and message.
You take it from there
Ring the homeowner, tell them your business name, talk it through, visit if you need to and quote. Whether they go ahead is their call.
Who else sees it
Other plumbers who cover the area and do that kind of work can see the same job, but never the homeowner's phone or email. Those details go to whoever takes it first, and we don't sell the job or the details to anyone.
Not every lead service hands the details to just one business. SolarQuotes, for one, tells heat pump installers its leads go to "Up To Three Installers".
Consent behind each job
Before e-marketing messages go out, consent must be obtained, "including to businesses", and the ACMA recommends express consent. Consent is also needed to call numbers on the Do Not Call Register.
No homeowner can send our form without ticking a box that reads "I agree to Blufire sharing my details with one local plumber so they can contact me about this job." Every job you take comes with a record of that wording and the time the form was sent.
The homeowner gave their details for one job. Under privacy law, using them for anything else, such as a mailing list, needs their consent or an exception the law allows.
Selling at the home or by phone
The Australian Consumer Law says "An invitation merely to quote a price for a supply is not taken ... to be an invitation to enter into negotiations" (section 69(2)). If you close jobs on the phone or at the kitchen table, get your own advice on how the unsolicited selling rules apply to you.
The ACCC's report of 28 July 2026 recommends "that lead generation is explicitly included in the rules governing unsolicited selling". These are recommendations, not law, but they show where the rules may go.
What we ask of you with every job
- Contact the homeowner to arrange a look and a quote, and give them your business name.
- Only take a job you can get to, because once it's yours no other plumber gets that homeowner's details.
- Give the homeowner a written quote.
- Let us know how it ended: quoted, won, lost or no answer.